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516 Business Solutions’ Debbie Knowlan on Putting CRM to Great Use

For sports organizations, the inescapable phrase “the customer’s always right” is as present as ever. Or at least it should be, says Knowlan, President of 516 Business Solutions, a company that puts Customer Relationship Management first. An avid sports fan — call her during March Madness and you’ll get the ice-cold shoulder — she is passionate about helping team owners retain and attract fans. She gave Direct Interface Founder Kevin Jordan the 411 on 516’s methods of accomplishing those missions in the today’s high-tech, data-driven age of business and in the years ahead.

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