Customer Service and CRM: Why it’s important to record your interactions with customers.
Customers demand more from companies than ever before. They also are looking to be cared for in a personalized way. When a company delivers personalized service, customers feel valued by the relationship that is formed, and that ultimately builds loyalty. The roadmap to understanding and delivering personalized service is to record details that are learned during customer interactions. Recording these interaction enables a company to later act upon those nuggets of informatio