Bigger Than Basketball
It was 2003, I was the Director of Season Ticket Services & Retention, and we were getting ready for our big draft day event. The excitement filled AmericanAirlines Arena as season ticket members heard we had just drafted Dwyane Wade. There was a glimmer of hope brought back to our basketball dreams that day in Miami. Not even in our wildest imaginations did we think we had just embarked on a journey toward winning the franchise’s first NBA Championship title. Fast forward to